Be More Profitable
As you learn to increase communication across the business functions of marketing, production, and accounting, you become more profitable as a natural consequence.
When production knows from the marketing function what products and services that customers want, they know what to produce to make the company more profitable. Likewise, if the accounting function of the company informs marketing that costs have risen for a particular product, marketing now knows to raise the price of the product to maintain profitability.
Many examples of these cross-function interactions are given in In the Black to give models from which to apply the principles to your own business.
Of course, profitability should be the goal of every business. Regardless of how well that marketing, production, or accounting work on their own, it is only when they work well in concert that profitability is achieved. A business that cannot sustain itself by staying in the black cannot hope to stand the test of time, and the most basic measurement of a company's success is its very survival.
Don't be content to merely survive. With the process of continual improvement outlined in In the Black, you will find ways to maximize your profit that you had never dreamed of. Continually monitoring the effectiveness of your efforts through good accounting practices will help you to achieve the business wisdom to know what works and what works better.
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