"In The Black" Book (PDF version)

Are You In the Black?

Simple, straight-forward principles to help businesses be more PROFITABLE!

This book is written for business owners, operators, and managers. No matter what your position in your business, no matter what your product or service, and irrespective of your talent, skill or experience, the principles presented in this book can make you more profitable!

Every chapter is filled with principles and concepts you can use immediately to become more profitable in your business and to enhance your expertise - and wisdom - in business decision-making.

After reading this book, you will:

• Know how to make the three major functions of business - Marketing, Production, and Accounting - work together more effectively.
• Understand a process of gaining knowledge - even wisdom - to help you make better business decisions.
• Know how to become a Profit Expert within your business.
• Improve your understanding of the financial position of your business.
• Understand more clearly how accounting information can help you manage your business more profitably.
• Be able to develop action plans to implement these Nine Principles immediately in your business.

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